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Still Advertising In The Dark Ages? Market Your Business To The Mobile World

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

Mobile marketing messages should be brief and easily understood. Attention spans are short, so use a short message which includes your company’s name.

TIP! On your site in particular, you need to learn to say more with less in your mobile content. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences.

You should always listen to the people around you to see what is missing from your mobile campaign. Take what the customer says, and adjust your campaigns accordingly. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.

You need to make sure that your mobile marketing campaign stays highly compatible across many platforms. You have to take into consideration the differences of mobile devices which you have to develop when it comes to making a mobile campaign. You will have to find a script that works well on as many different platforms as possible.

Make sure to market across various platforms so that you can reach more customers. Your message must display properly on all three major smart-phone marketplaces: Android, Blackberry and iPhone. It’s always easier to send one simple, universal message than to devise a different message for each type of communication device. Mobile marketing is no exception to the “simpler is better” principle.

Use unique, dedicated short code. Even though it’s more expensive, it can safeguard and promote your brand. It also provides a bit of legal coverage.

Reward Loyal Customers

You can reward loyal customers and even chase new ones by delivering coupons through Multimedia Messaging Services. Offer promo codes with your coupons. Be sure to include codes on each mobile web site so that coupons that your customers obtain there can be tracked. You can use coupons to incentivize and reward loyal customers and attract new ones.

TIP! Use your traditional website. You will find that advertising on your website can work to drive potential customers to your smartphone applications or mobile sites.

Provide content that will be considered valuable by the sorts of customer you’re looking for. Your target audience will expect you to send messages aimed at their needs. If your target is business execs, you can get their attention with something like a free dinner to a nice restaurant. For middle class families, you want to send family-related items.

Mobile apps that deliver valuable, targeted information to your customers will boost your mobile marketing efforts. Apps that can give you some assistance are extremely popular nowadays. You can use your app as a lead-generation tool for other products, or sell the app directly for profit.

Consider purchasing dedicated short codes rather than sharing codes. Although, it can be costly, it is linked to your company brand. Over time, more and more people will see the short code and it will be linked to your agency. That is not a lot to pay in order to avoid legal troubles. You might get into trouble as well if a code sharing company you use has abused the system.

Mobile Marketing

Do not overdo your use of mobile marketing, or customers may get annoyed. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. Your efforts will likely reward you with increased sales and business growth.

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Boost Your Business Success With These Mobile Marketing Tips

The most recently developed medium of mass advertising is mobile marketing. Take your time and learn about how to get your point across to customers.

If you want to get a maximum effect from mobile marketing, use many different marketing pieces all at once to give in-depth information about an upcoming event. As an example, snail mail an invitation to an event, like a sale or promotional launch. A few days before the discount becomes effective, send out a reminder email.

TIP! A usability test is extremely useful. It is key to verify that your customers and other users will have access to view the information you provide.

You have to give a little in order to receive a lot. A good way to attract customers is to give them an incentive to visit your site. You could offer handy weather alerts or local information they can’t find anywhere else. Offering a coupon will increase consumer response while promoting your campaign.

Get involved with a picture-to-screen campaign. These campaigns let your clients take their own pictures with mobile devices. They can send in their photos which can be set up to display right away on a website or digital screen. Use a television or digital billboard to show off these photos.

Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Following your principles will enable you to be focused on your target.

TIP! An SMS mobile marketing strategy will work best if you include an opt-in system and be forthright about the quantity of texts that you intend to send each month. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems.

On your webpage, you should put links to your business pages on social networking sites. If your customers know you have a presence on a social media network, they will check you out but they won’t search.

Give your customers trivia games or quizzes about products in order to have an effective mobile marketing campaign. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. Using quizzes can help you get feedback on your products while entertaining the customers.

Include discount coupons or coupon codes in your mobile marketing campaign. People love a deal. Customers love discounts, and they will want to visit your site to find out more.

TIP! A/B testing can be a great starting place when developing a mobile friendly website. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops.

Don’t neglect your traditional online presence and put your website to use. When you advertise your mobile application on your website, you will increase your traffic. Show customers who visit your website how they can connect with you when they’re away from their regular computer.

Ask your friends to test your website, advertisements and emails. For even more objective input, you may want to consider paying for outside testing services.

Mobile Device

TIP! Apps are super easy to make, and you can give them to customers for free. You can market a special app for your business to boost mobile marketing efforts.

Realize that those on a mobile device won’t be able to navigate a complicated site very well. Make your mobile marketing campaign very easy to use, and though it may seem simple if you are using a computer, it will be perfect for those looking at it on a mobile device.

Make sure you give the right type of audience something of value. Messaging a customer is not like messaging a friend; you have to send something the recipient will consider valuable if you want your message to be appreciated. If your messages are being targeted towards business owners, you might want to submit vouchers or coupons to nice eateries. Families of moderate income will respond favorably to family-oriented offerings.

Advertising can always be improved upon. You also need to keep a watchful eye on the competition! With the tips supplied above, you should be able to stay well ahead of your competition.

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Tips To Help You Start An Effective Mobile Ad Campaign

Mobile marketing can become a steady source of income. Read the rest of this article to find the tips that have made others successful in mobile marketing and will work in your strategies, too.

Be clear about what you want to accomplish with mobile marketing. Set goals for your mobile campaign right at the start. Do you want increase sales by attracting new customers? Maybe you want to improve sales by getting more business from your existing customers.

TIP! Mobile marketing messages should be clear and brief. Make your message known in a manner that will be taken in by your customer quickly.

To optimize your marketing efforts, ensure that your campaign is compatible on the most popular platforms. If your campaign does not work on all popular mobile devices, you will likely lose tons of customers due to technical issues.

A business’ customer base usually stays the same unless it’s market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.

Mobile apps are all the rage. Think about making one of your own. Your customers will be more likely to think about buying something if they use your app, since it quickly and easily displays your sale and promotional information to them. This can also build your brand and boost your foot traffic. Mobile app prices can have a wide range of costs, so consult professionals during the development.

TIP! For the most technologically savvy customers, include QR codes on all printed advertisements. The codes give access to your site, where you can offer coupons or special deals for those with smartphones.

Remember that it’s real people that you are messaging so treat them with the respect they deserve. Be sure to follow appropriate behavior when call someone’s cell phone and make the conversation short and to the point.

By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. Regardless of a customer’s opinion, you can always use feedback to improve your strategies.

It’s important to not upset people by inundating them with the same offer over and over again. There is evidence to suggest that the most effective messaging frequency is from once weekly to no more than three per month. Your customer should feel as if they will miss out if they don’t accept the offer immediately. They won’t buy anything if they think a better deal is coming up.

TIP! Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families.

Whenever you are promoting an event, make sure to use multiple marketing mediums. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. Follow up at least a few days before the sale with an email, then an hour in advance of the sale, follow up again with a text message.

Social media is what people do most when they are using their mobile devices, using it when you are marketing is essential. Reward people that share your site or promotions with a special discount. This will give you more exposure as more people will share stories for rewards.

Make sure mobile users can see directions to your store on their phone. Navigation is one of the most common things that people use mobile devices for. Make it simple for people to find your location. Even your maps should be treated like marketing materials. A link that leads to Google maps is essential.

Standard Website

You need to have a mobile website and a standard website for your mobile marketing. Some older phones require a mobile site to view properly and newer models can view a standard website, link to both in your mobile messages. It is best for you to avoid linking to your regular website if it employs Flash, though.

Starting your own mobile marketing campaign must be based on learning and listening from people around you. Listen to what your customers want and cater to it. Use your competition’s mobile services and see if you can steal any good ideas that they might have come up with.

TIP! Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. If someone cannot understand your advertisement, they will not look at it and you will lose a potential customer.

When doing this kind of marketing, you can’t go wrong by investing some money to ensure your website is well-optimized for mobile use. It can be a challenge to create an effective mobile marketing site. It is best to hire a professional to handle this task.

Think about creating an application for smartphones that is related to your business. Applications that gives people tips and tricks are very popular. You can use the app to direct potential customers to your business site, or you can make the app itself part of your product line.

It should be apparent that mobile marketing is pretty complex. The effort you put into developing a good campaign will truly help your business. Just use the advice given in this article and you will see level of success raise considerably.

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Great Ways To Engergize Your Mobile Marketing Campaigns

Starting a mobile marketing campaign is a very wise move to make for any business. It will require a great deal of effort on your part. You probably do not know how to jump-start your mobile marketing efforts. The tips below provide a good background on mobile marketing options.

Think about creating an app for a phone. Customers will like the convenience of clicking on your app to search for special deals. An app can even build increased walk-in traffic and make your company more recognizable. Developing applications will cost some money, however, so consult with a professional.

TIP! A mobile marketing campaign can boost your business and draw in lots of customers, but only if it is entirely compatible with all mobile platforms. If the site doesn’t work with certain platforms, you are leaving those potential customers behind.

Do not bombard your customers with offers. You should be more successful if you send offers two or three times each month. The best results are from customers feeling they have to react fast to take advantage of an offer. If you’ve trained them to expect a lot of offers in a short time, they probably won’t take immediate action.

Get a good understanding of your audience. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies. Before you spend a penny, determine the preferences of your potential buyers. Do they use their cellphones more than their computers? What kind of smartphone do they use? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.

Don’t start a new mobile marketing campaign until you have had a chance to judge the success of your first one. Once you see some success, you need a measuring stick for your campaign’s longevity as opposed to just looking at sales numbers. Base the creation of your new campaign on the success formula of your old one.

TIP! Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service.

You should test your website or ads through different browsers for mobile device usage. Different mobile devices come equipped with different browsers, and have varying screen sizes and resolutions. As a result, your website, content, and ads might look fine under one platform but not under another. At least check how your content looks on the most popular devices.

Receive Exclusive

You can advertise a mobile marketing campaign as a good way for consumers to receive exclusive deals and offers. Mention it in other ads, on your website and on social networks. Prove that you can help people, and they will be eager to sign up. You should advertise your campaign as a quick and easy way to receive exclusive offers.

TIP! Present part of your campaign as a quizzes or as trivia games. This strategy makes your mobile marketing efforts more fun for your customers.

If you truly want your mobile marketing plan to succeed, keep your messages limited in number, and make sure each one extends an offer of significant value to the customer. This ensures that customers will be eager to see your offers rather than regarding them as a nuisance.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.

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El Debut De Solavei …

El debut de Solavei de una tarifa fija de $49 por un plan de teléfono móvil ilimitado, atiende los problemas que tienen los consumidores en conseguir servicios telefónicos económicos, según como resalta una reciente encuesta[1] conducida por la firma de investigación de mercado Toluna. Muestra que la mayoría de los consumidores (63 por ciento) tienen inquietudes sobre su servicio de teléfono móvil, que conlleva precios altos, cargos escondidos, cambios en los planes y cargos por exceder datos limitados.
En respuesta a la demanda por una simple y económica solución de teléfono móvil, Solavei creó un comprensivo operador virtual de red móvil (MVNO) para ofrecer un plan de servicio ilimitado a sus miembros por solo $49 al mes. Los consumidores, tienen la flexibilidad de usar cualquier teléfono compatible móvil GSM desbloqueado, o comprar un nuevo HTC One S, HTC Wildfire, o ZTE Origin de Solavei. Adicionalmente, los consumidores ahora pueden obtener ingresos cuando comparten el servicio de teléfono móvil con sus amigos y familiares a través de la comunidad de comercio social de Solavei, la cual esta integrada en las principales redes sociales.
“Los consumidores de hoy están interesados en mantenerse conectados y dependen de sus teléfonos móviles para esto, pero luchan con los altos costos de servicios móviles que actualmente se ofrecen en el mercado,” dijo el director ejecutivo y fundador de Solavei, Ryan Wuerch. “Solavei desarrolló una plataforma comprensiva de comercio social con herramientas y recursos para hacer uso del poder de las relaciones, usando redes sociales existentes para hacer los servicios móviles más económicos y hasta lucrativos para nuestros miembros”.
Solavei motiva a los consumidores a ganar ingresos recurrentes cada mes por hacer algo que muchos ya hacen, sugerir productos o servicios favoritos a sus amigos y familiares. De hecho, casi todos los consumidores (93 por ciento) han referido algún producto o servicio. Los consumidores tienen la oportunidad de crear ganancias monetarias al compartir su experiencia de servicio móvil con otros a través de la plataforma de red social integrada de Solavei.

Como funciona Solavei

Los consumidores pueden revisar la cobertura en su área, explorar opciones de teléfono y suscribirse a los servicios en A través de la plataforma de comercio social y la aplicación móvil, los miembros pueden compartir la experiencia del Solavei Mobile Service (servicio móvil de Solavei) con otros y así generar ganancias. En su forma más simple, los miembros pueden ganar $20 al mes por cada tres miembros del servicio móvil (llamado un “Trio”), que ellos o alguien conectado directamente a ellos suscriban en el servicio móvil. Cuando miembros inscriben a tres Tríos, las ganancias generadas son más grandes que el costo de su plan mensual de $49, esencialmente haciendo que su servicio móvil sea gratis y lucrativo. Los miembros pueden continuar incrementando ingresos recurrentes cada mes al usar sus redes sociales para suscribir a más personas en los servicios móviles de Solavei, y así convirtiendo a sus teléfonos móviles en dinero.
Solavei encaja con las necesidades de los consumidores
Wuerch fundó Solavei en reconocimiento de dos cambios significativos en el comportamiento del consumidor: redes sociales y el deseo de encontrar nuevos métodos de ganar ingresos. En referencia al estilo de vida del consumidor, Solavei comprende a los consumidores entendiendo la difícil situación económica. Esto se comprueba en los resultados de la encuesta Solavei/Toluna:
— Necesidad de Teléfonos Móvil el acceso a la telefonía inalámbrica es tan importante para las personas que, en los Estados Unidos, solo 4 por ciento de los consumidores encuestados expresaron que cancelarían su servicio telefónico cuando las finanzas estén difíciles, seguido de la gasolina, los ahorros y cable de televisión.
— Buscando Estabilidad Financiera Muchos consumidores están dispuestos a reinvertir cualquier cantidad de dinero ahorrado o ganado por medio del servicio de teléfono móvil de regreso en sus finanzas ubicando a más de un tercio (37 por ciento) de dinero en otros gastos, 28 por ciento para ahorros y 13 por ciento para pagar deudas.
— Consumidores Quieren Inscribir El plan de compensación de Solavei, tiene sentido para los encuestados, de manera que una mayoría (80 por ciento) dijo que “si” o “tal vez” compartirían un nuevo servicio de teléfono móvil con amigos y miembros de familia, si con eso obtuvieran servicios de teléfono móvil gratis o ganancias de ingresos adicionales.

Acerca de Solavei

Solavei es una red social y una plataforma comercial que permite a los miembros a conectarse, compartir y capitalizar en el poder de las redes sociales. La misión de Solavei es de hacer el comercio más accesible motivando a los individuos a incrementar sus ingresos en los productos y servicios que ellos disfrutan y usan todos los días.
El producto inicial que Solavei ofrece es económico, no requiere contrato, y consiste en servicio ilimitado de voz, texto y datos en todo Puerto Rico y los Estados Unidos, y cuenta con más de 30,000 miembros. Opera como un MVNO a través de una asociación estratégica con T-Mobile USA. Solavei es dirigida por ex miembros ejecutivos y concejales de telecomunicaciones Fortune 100. Para más información, visite Para las últimas noticias y actualizaciones, busque Solavei en las redes sociales de y
[1] Toluna, Inc. condujo este estudio en nombre de Solavei del 29 al 31 de agosto del 2012 por medio de su servicio en línea omnibus, obteniendo una muestra a nivel nacional de 2,174 participantes de 18 años en delante. Datos fueron calculados utilizando puntajes representativos de la población adulta total de Estados Unidos en base de región, edad entre género, educación, ingresos, raza étnica, y uso del Internet. Datos por las preguntas relacionadas con uso del Internet o comportamientos fueron calculados específicamente en respecto a la población en línea. No se pueden calcular estimados teóricos de errores en las muestras, una metodología completa esta disponible.
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