In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Be sure to optimize your mobile sites for search engines. Of course, you should optimize for Google first, because Google controls the mobile search market.
Educate yourself first before you begin a mobile marketing campaign. Listen to what your customers want and cater to it. Look at your competition and see if their tactics could work for your business.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. QR codes are a good way to get people that have smart phones to visit your site. You should include the QR code on everything – catalogs, brochures, business cards and posters. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
Location comes into play in mobile marketing. Mobile marketing is location based, which is unique to this style marketing. This opens up new location-based options that do not exist anywhere else. Take the time to consider what this means for your company and how you can implement a successful location-aware strategy.
Build a good database. Refrain mindlessly adding phone numbers in your marketing database. You must get their permission prior to adding them in your database. You can do this through the internet or by having the individual text you using a code you have given them.
Think about creating a free app for your customers. The process is easy, and customers love receiving free applications. If you create a great customer app, it can generate huge numbers of leads and increase profits greatly. There are a lot of choices available here.
Don’t send random messages to your customers. Make sure you are giving your customers relevant and interesting content. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
You should have clear objectives before you launch a mobile marketing effort. You should have a clear vision of what your mobile marketing campaign will ultimately accomplish. Ask yourself whether your overall goal is to attract new customers, improve customer loyalty and retention, or something else entirely.
Be certain your mobile marketing content is functional on every platform your customers use. Your messages should be equally clear on iPhone, Android, and Blackberry devices. It’s much easier to make your messages simpler rather than custom-fitting your messages onto different platforms. Mobile marketing and the KISS principle work well together.
You need to have a home base if you are developing a mobile platform that will stand alone. All of your mobile marketing should be designed to drive people back to your home base. A mobile platform should just be one part of your entire business.
Mobile devices and users are thriving on social media. You must capitalize on this in your marketing strategy to ensure success. Encourage people to share your deals and offers by giving them a discount or a coupon code when they do. These sorts of incentives will popularize your company and get you noticed among a larger group of people.
If you want maximum effect from your ads, try and make them go viral. They may want to share it with others and increase your reach.
Even though many people that are using their phones for the Internet text, not everyone will know what the abbreviations mean. When your advertisement is incoherent to a member of your target market, then this is a possible customer for whom you have lost.
Utilize an A/B testing process on the homepage of your mobile site. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. Develop at the same time, two platforms for your mobile page (A/B), and see what platform is most effective with your consumers. You then can progress with your mobile campaign with the one that works best.
When you have a sale or an event, send your marketing copy out a few hours ahead of time. Be sure this isn’t in the very early morning hours, however, waking them up and annoying them. Contacting your customers and reminding them about sales will keep the event fresh in their minds.
The above advice will have you well on your way to savvy and successful mobile marketing. There is a world of information out there that you need to synthesize. So keep that in mind, and implement our tips in order to achieve the success you’re looking for.
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