Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Mobile marketing messages should be brief and easily understood. Attention spans are short, so use a short message which includes your company’s name.
You should always listen to the people around you to see what is missing from your mobile campaign. Take what the customer says, and adjust your campaigns accordingly. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.
You need to make sure that your mobile marketing campaign stays highly compatible across many platforms. You have to take into consideration the differences of mobile devices which you have to develop when it comes to making a mobile campaign. You will have to find a script that works well on as many different platforms as possible.
Make sure to market across various platforms so that you can reach more customers. Your message must display properly on all three major smart-phone marketplaces: Android, Blackberry and iPhone. It’s always easier to send one simple, universal message than to devise a different message for each type of communication device. Mobile marketing is no exception to the “simpler is better” principle.
Use unique, dedicated short code. Even though it’s more expensive, it can safeguard and promote your brand. It also provides a bit of legal coverage.
Reward Loyal Customers
You can reward loyal customers and even chase new ones by delivering coupons through Multimedia Messaging Services. Offer promo codes with your coupons. Be sure to include codes on each mobile web site so that coupons that your customers obtain there can be tracked. You can use coupons to incentivize and reward loyal customers and attract new ones.
Provide content that will be considered valuable by the sorts of customer you’re looking for. Your target audience will expect you to send messages aimed at their needs. If your target is business execs, you can get their attention with something like a free dinner to a nice restaurant. For middle class families, you want to send family-related items.
Mobile apps that deliver valuable, targeted information to your customers will boost your mobile marketing efforts. Apps that can give you some assistance are extremely popular nowadays. You can use your app as a lead-generation tool for other products, or sell the app directly for profit.
Consider purchasing dedicated short codes rather than sharing codes. Although, it can be costly, it is linked to your company brand. Over time, more and more people will see the short code and it will be linked to your agency. That is not a lot to pay in order to avoid legal troubles. You might get into trouble as well if a code sharing company you use has abused the system.
Do not overdo your use of mobile marketing, or customers may get annoyed. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. Your efforts will likely reward you with increased sales and business growth.
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