Utilizing mobile marketing techniques can increase the visibility of your business, and when you have the right knowledge, it’s fun, too. You will gain business exposure when you apply mobile marketing practices. If you want to start promoting your business, try the following steps.
Location comes into play in mobile marketing. Unlike other marketing forms, mobile marketing has the unique opportunity to know exactly where you are. This means that mobile campaigns can do things no other kind of marketing can. Give some thought to the potential that location-specific marketing strategies present for your business.
Make sure that you add mobile friendly directions and maps to your website. Lots of people are using their mobile devices for GPS these days. Customers that can find you are customers that can buy from you. Have maps that are clear, so when people do a search it is easier to find. Establish a direct link to Google maps, so your visitor can get directions, if needed.
Instead of sharing short codes, buy them for your individual use. At around $2000, this method can be costly. However, it may eventually become linked exclusively to your brand. Your short code will be recognizable and lead people to your business. Using code sharing can cause legal issues, as well. If the code sharing company abuses the system, you can be in trouble, too.
Don’t go into the mobile marketing field without clear objectives. When starting off, figure out what your goals are and how you can apply them to mobile marketing. Decide if you are trying to retain customers, increase sales or promote new products and services when you are customizing your messages. This way your customers will get what they need and you will achieve your marketing goals.
When you design your campaign, make a plan to get your mobile marketing message across to different platforms. Keep up with technology and know what people are using. Learn how to streamline your mobile marketing campaigns, so uploads are quick and information. You will have to find a script that works well on as many different platforms as possible.
Mobile marketing messages should include a discount code or a promotional offer. When your customers receive the text or marketing with a discount, they will be tempted to come in and use the offer you sent and buy from you again.
Send out more than one publication so that your audience has a better idea of what your campaign is about. If you are having a big sale, use direct mail to inform your customers well in advance. Send an email a week before the event, and a text reminder an hour before the sales starts.
Put up your business information on social media pages. Being located in all of these places is crucial to your business’s popularity. Start out simple with your social media sites for your business then move on from there. At the very least, create a page for your business on the sites Facebook and Foursquare.
To really boost the chances of your campaign succeeding, promote your mobile marketing call to action whenever and however you can. Promote on Twitter, Facebook, your own website and in your brick and mortar store (if you have one). This will give your campaign maximum exposure, and allow your fans plenty of opportunities to sign up for your offers.
If you want to your mobile marketing campaign to perform like a champ, only send them top-notch offers. You don’t want to discourage your customers by bugging them all the time with messages, you want visibility so don’t be shy but manage your messaging as well.
Start a picture-to-screen campaign. This type of campaign requires customers to take a picture and send it to you. The customers then send the photos in a short code to be instantly posted on a digital screen. These pictures can both be displayed on single TV’s or on multiple digital billboards.
Use MMS or text messaging to send coupons to new and existing customers when you want to increase sales. Send coupons that contain promotional codes. Be sure to include codes on each mobile web site so that coupons that your customers obtain there can be tracked. Both coupons and promotional codes are wonderful ways to reward your customers and attract new customers.
Be succinct and to the point. Try to reduce the amount of clicks necessary for mobile platforms. Typing a lot can get frustrating, especially on tiny mobile keypads. Focus on the essential elements of your campaign and get rid of what is not necessary.
You need to give some in order to get a lot. It’s important to offer incentives with any mobile marketing endeavor. For example, you could offer local event notices, weather updates, or even discounts. Coupons can help you increase participation by the consumers in your campaign increasing the value of your marketing efforts.
Send out quizzes and trivia to customers who have signed up for it emails, and keep them mobile friendly. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. Using quizzes can help you get feedback on your products while entertaining the customers.
Mobile marketing has so much potential it can be hard to know where to start. Select the tips that apply to your situation and start implementing them today.