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Your Guide To Mobile Marketing Success In This Era

Mobile marketing opens huge vistas of opportunity for your business. There is a large, mostly untapped audience of mobile users. The market penetration rate for smartphones, tablets and other mobile gadgets is really high.

Be simple and easily understood. Make sure you don’t have too many links to click on. Do note that because mobile keypads are so tiny, they can really create frustration if there is too much typing. Therefore, cut everything from the campaign except for the items you absolutely must keep.

TIP! Don’t overdo it on the offers. You should be more successful if you send offers two or three times each month.

Investigate your target market. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies. Before you spend a penny, determine the preferences of your potential buyers. Find out how much your customers use their cell phones. What is the most common phone OS employed? Learn the people you desire to reach, and you’ll have an easier time reaching them.

By promoting your call to action via mobile devices, you are increasing the chance of your campaign being successful. Your promotions should take place on your website, social network websites, such as Twitter and Facebook and even at your physical store. Using these outlets will increase exposure for your campaign by giving different venues for people to sign up.

Mobile Landing

TIP! Make sure your first campaign is successful before you start a new mobile marketing campaign. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign.

On the mobile landing page, try out A/B testing. Testing is crucial to determine what is and is not working for visitors to your mobile page. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Keep whichever page is more successful.

A mission statement is the best way to ensure you remember your purpose for your social marketing. Stay with your principles to keep you on the right track.

Quick Response or “QR” codes consist of black modules arranged in a square pattern on a white background, and they work well as a means for expanding your brand and enticing customers to access your content. These codes are an easy and popular way for businesses to give their customers special discounts and coupons, or even share promotions with them. It is simple to capture these with a phone, and they are not hard to use. QR codes allow immediate interaction with your customers.

TIP! There are many free apps you can give away to customers, but it’s also not that difficult to create your own apps. If your business creates its own specific app, it could elevate your mobile marketing efforts to a much higher level.

Send a reminder to everyone on your mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. It will give your clients a gentle nudge and remind them that you have an event happening that they may be interested in.

Your efforts will be more effective if you apply SEO practices to your mobile sites. Google is the most popular mobile browser, so start there when you begin to optimize mobile browsers.

Mobile App

TIP! Be sure to add a promo code to all your outgoing messages. Customers are much more likely to visit your site if they have a special incentive.

You should create a mobile app of your own. Customers looking for specials, sales and promotions will check your mobile application regularly. It will also help make your brand more recognizable and increase traffic. Mobile app prices can have a wide range of costs, so consult professionals during the development.

People looking at your website on their mobiles will not have the same ease of access as computer users. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.

Useful Information

TIP! Get as much info about your audience so you can target all of their needs and wants. This can be an effective, because you can make sure that your strategy is going to be well-received by the right people.

Consider creating your own mobile app, as a well-designed app with useful information about your niche is a smart mobile marketing strategy. Apps that can give people tips and useful information tend to be popular. You can try to put in some links that advertise your products and services in order to generate more sales and don’t forget to consider selling the app so you can profit from it as a standalone product.

As more and more people own mobile devices, the demand for mobile marketing will increase. Within the next few years, most people will own a smartphone. The best way to take advantage of this trend is with a solid mobile marketing strategy. Use our tips and your mobile marketing campaign will soon expose your business to a new range of consumers. This will put you one step ahead of your competition, and give you that edge that every business hopes to achieve. Have fun with it and good luck with your efforts!

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Wondering About Mobile Marketing? Use These Tips!

Mobile marketing is a proven way to access an enormous and potentially untapped audience, for your products and services. The market penetration rate for smartphones, tablets and other mobile gadgets is really high.

Location is of the utmost importance when you are engaging in mobile marketing. Mobile marketing is location based, which is unique to this style marketing. This gives you new ways to market based on location that you can’t otherwise use. Brainstorm how you can take advantage of location-based marketing techniques to boost your sales.

Mobile Device

Remember that people who are using a mobile device to see your website will have a harder time navigating. Therefore, your mobile marketing site should be easy to use. It may look very simplistic on a computer, but when using a mobile device, it will look normal. The important thing is keeping access open to both computer users and mobile users.

If you want a great mobile website, fork over the cash to hire a professional mobile website development firm. It can be hard to put together an effective and successful mobile site. If you want the best results, spend the money on a professional with the appropriate expertise.

Send a message with a coupon code or a special discount. A discount offer or coupon will encourage people to visit your site and see what you have available.

Send coupons via Multimedia Messaging Service as a way to reward current customers or entice new ones. To help increase business you may wish to send promotional codes. A tracking code can be added and linked to your mobile-friendly website. Established customers appreciate coupons as rewards, and they are also a great way to entice new customers.

Mobile Marketing

TIP! Use maps that work with a variety of mobile devices to attract customers. Your map can help a potential customer find your business more easily and quickly.

Don’t squander your customers’ limited attention. Do not use mobile marketing for the sake of it. Use mobile marketing as a useful tool to send out relevant messages. You should use your mobile campaign to deliver news and deals that your customers want to have. You’ll get their business if you provide them with what they’re looking for.

Simplicity and clarity are key. Keeping the number of clicks to a minimum will maximize your success by minimizing your process. Be aware that it’s not hard to get frustrated by having to type a lot on a tiny mobile keypad. This means that the campaign should be very minimal.

A/B testing can be a great starting place when developing a mobile friendly website. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. The better of the two trial pages you create, as deemed by its success, should be your final choice, no matter how emotionally invested you may be in the other. It is key to choose the page that will be most functional for your mobile visitors.

TIP! Try to run a campaign that is picture to screen. When you have this kind of campaign running, your customers will be able to take pictures with their phones.

Your first step should be focusing on building a database. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. Having cell phone numbers requires that you have the person’s permission first. You can get permission by having them fill out a request form on your website.

Be sure to send unique messages every time when using mobile marketing techniques to contact your customers. Never send the same message more than once. This ensures that customers will be eager to see your offers rather than regarding them as a nuisance.

Always strive to create advertisements that have the potential to go viral, thereby maximizing their effectiveness. They may pass it to their associates, and your marketing will expand by a whole degree.

Qr Codes

Quick Response or “QR” codes consist of black modules arranged in a square pattern on a white background, and they work well as a means for expanding your brand and enticing customers to access your content. With these codes you can share coupons, promotions and discounts. QR codes can be captured with a cell phone. QR codes allow you to reach out to your customers in an efficient manner, and give them relevant information in a simple way.

Do not bombard your customers with offers. Reports have shown that the most success is seen when offers are sent once or so a week or just a few times a month. Make your offers something special so your customers feel as if they will miss out if they don’t take the offers right away. They won’t buy anything if they think a better deal is coming up.

Mobile Marketing

As mobile devices become increasingly popular, so will mobile marketing. Soon you will not go far in the world without the appearance of some mobile device in a person’s hand. Mobile marketing may well be the only way to reach out to all of these people. Use the great advice in this article, and you are going to be light years ahead of the competition. Best of luck to you!

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The Most Important Mobile Marketing Tips Available

To stay on top, or to get there, businesses need to keep up with new and sometimes challenging trends, like mobile marketing. There are many technical aspects to sort through, so you should make sure you pick the right ones. Here are a few ways you can succeed with your mobile marketing strategy.
In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. It needs to work on the most popular devices. Otherwise, technical problems will have a noticeable effect on your profits.
TIP! You can encourage customer participation and enhance your brand recognition with QR codes. Your customers can use your QR codes to instantly access special promotions and discounts.
It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.

Social Networking

It’s important to have your social networking links on your website. Today, people are very into social networking, so giving them another option to find you will be good for your business. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.
TIP! Independent mobile platforms require a home base or domain. Your campaign is about getting people to your home base or bringing them back to it.
You should create a mobile app of your own. This will make it very easy and actually encourage customers to look at your app often to see if there are any sales going on. To make your brand more recognizable you need a good presence on the ground, as well. Mobile app prices can have a wide range of costs, so consult professionals during the development.
Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign. This article should help you make the most out of your mobile marketing campaign.

Mobile Devices

TIP! If you are willing to invest money in your mobile marketing campaign, you can effectively optimize your site. Designing a mobile site that is attractive and undeniably appealing is not an easy task.
If you want to be able to send out effective emails, make sure they are mobile friendly. Set it up so that your customers can click directly on your phone numbers rather than a link, and make sure if you do have links to other pages, that they are set up for mobile devices as well. Many people check email on mobile devices, so use this to your advantage.
Be sensitive to customers sleeping hours when sending out text notifications. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
Enlist the aid of your friends in testing your website, emails, advertisements and other aspects involved in your campaign. For even more objective input, you may want to consider paying for outside testing services.
TIP! Offer relevant information. In your zealousness to implement the latest mobile technologies, don’t forget your business is at stake.
Begin your efforts with the acquisition of phone numbers for your database. Use ethical techniques when adding numbers to your database. Allowing users to opt into your database will provide you with a level of legitimacy as you continue forward. You can accomplish this by using web forms or you can have the person sign up via text messaging.
You may not be aware of this, but apps are not hard to make for yourself. These can then be offered free to your clients. If you create a great customer app, it can generate huge numbers of leads and increase profits greatly. Research all the features that are available to you.

Dedicated Short

TIP! Find out all you can about your audience. Understand who your audience is and what their needs are before you invest your money into a mobile marketing campaign .
Purchase dedicated short codes to ensure the authenticity of your company. It will likely cost you a couple thousand dollars to do so, but it will be directly connected to your brand. With enough use, existing and potential customers will associate the dedicated short code with your business. Using code sharing can cause legal issues, as well. You could be held responsible if you employ an unethical code sharing company.
Keep your mobile campaign simple and useful to your audience. It might be easy for your customers to fill out longer customer forms on their computers, but the small screens of smartphones can make even short surveys frustrating. Your mailing list should be easy for someone to opt-in to.
For the most technologically savvy customers, include QR codes on all printed advertisements. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
TIP! Stake your claim by creating an online presence on the leading social networking sites. This is important in making your business known to other people.
A helpful hint to help you get started with your mobile marketing plan is to do a test run before putting your plan into effect. Your campaign will not work if your messages do not display properly or have other problems. See what coworkers think before sending it to potential customers.
If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. Customers may feel angry about the amount of texts they are receiving. Be honest and tell your customers what your SMS campaign will be like and stick to a certain number of messages you can send every month. If you go over your stated limit, customers may feel you are dishonest.

Mobile Marketing

TIP! Try using dedicated short code. Even though it’s more expensive, it can safeguard and promote your brand.
As you discovered, mobile marketing is a very promising approach and carries a great deal of potential. With that in mind, it is easy to see why it is so important for your business to explore its options. This is so it is easier for you to understand which ones fit your personal business needs. Use the tips in this article as a starting point for your mobile marketing campaign.

Tips To Help You Start An Effective Mobile Ad Campaign

Mobile marketing can become a steady source of income. Read the rest of this article to find the tips that have made others successful in mobile marketing and will work in your strategies, too.

Be clear about what you want to accomplish with mobile marketing. Set goals for your mobile campaign right at the start. Do you want increase sales by attracting new customers? Maybe you want to improve sales by getting more business from your existing customers.

TIP! Mobile marketing messages should be clear and brief. Make your message known in a manner that will be taken in by your customer quickly.

To optimize your marketing efforts, ensure that your campaign is compatible on the most popular platforms. If your campaign does not work on all popular mobile devices, you will likely lose tons of customers due to technical issues.

A business’ customer base usually stays the same unless it’s market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.

Mobile apps are all the rage. Think about making one of your own. Your customers will be more likely to think about buying something if they use your app, since it quickly and easily displays your sale and promotional information to them. This can also build your brand and boost your foot traffic. Mobile app prices can have a wide range of costs, so consult professionals during the development.

TIP! For the most technologically savvy customers, include QR codes on all printed advertisements. The codes give access to your site, where you can offer coupons or special deals for those with smartphones.

Remember that it’s real people that you are messaging so treat them with the respect they deserve. Be sure to follow appropriate behavior when call someone’s cell phone and make the conversation short and to the point.

By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. Regardless of a customer’s opinion, you can always use feedback to improve your strategies.

It’s important to not upset people by inundating them with the same offer over and over again. There is evidence to suggest that the most effective messaging frequency is from once weekly to no more than three per month. Your customer should feel as if they will miss out if they don’t accept the offer immediately. They won’t buy anything if they think a better deal is coming up.

TIP! Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families.

Whenever you are promoting an event, make sure to use multiple marketing mediums. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. Follow up at least a few days before the sale with an email, then an hour in advance of the sale, follow up again with a text message.

Social media is what people do most when they are using their mobile devices, using it when you are marketing is essential. Reward people that share your site or promotions with a special discount. This will give you more exposure as more people will share stories for rewards.

Make sure mobile users can see directions to your store on their phone. Navigation is one of the most common things that people use mobile devices for. Make it simple for people to find your location. Even your maps should be treated like marketing materials. A link that leads to Google maps is essential.

Standard Website

You need to have a mobile website and a standard website for your mobile marketing. Some older phones require a mobile site to view properly and newer models can view a standard website, link to both in your mobile messages. It is best for you to avoid linking to your regular website if it employs Flash, though.

Starting your own mobile marketing campaign must be based on learning and listening from people around you. Listen to what your customers want and cater to it. Use your competition’s mobile services and see if you can steal any good ideas that they might have come up with.

TIP! Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. If someone cannot understand your advertisement, they will not look at it and you will lose a potential customer.

When doing this kind of marketing, you can’t go wrong by investing some money to ensure your website is well-optimized for mobile use. It can be a challenge to create an effective mobile marketing site. It is best to hire a professional to handle this task.

Think about creating an application for smartphones that is related to your business. Applications that gives people tips and tricks are very popular. You can use the app to direct potential customers to your business site, or you can make the app itself part of your product line.

It should be apparent that mobile marketing is pretty complex. The effort you put into developing a good campaign will truly help your business. Just use the advice given in this article and you will see level of success raise considerably.

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Great Ways To Engergize Your Mobile Marketing Campaigns

Starting a mobile marketing campaign is a very wise move to make for any business. It will require a great deal of effort on your part. You probably do not know how to jump-start your mobile marketing efforts. The tips below provide a good background on mobile marketing options.

Think about creating an app for a phone. Customers will like the convenience of clicking on your app to search for special deals. An app can even build increased walk-in traffic and make your company more recognizable. Developing applications will cost some money, however, so consult with a professional.

TIP! A mobile marketing campaign can boost your business and draw in lots of customers, but only if it is entirely compatible with all mobile platforms. If the site doesn’t work with certain platforms, you are leaving those potential customers behind.

Do not bombard your customers with offers. You should be more successful if you send offers two or three times each month. The best results are from customers feeling they have to react fast to take advantage of an offer. If you’ve trained them to expect a lot of offers in a short time, they probably won’t take immediate action.

Get a good understanding of your audience. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies. Before you spend a penny, determine the preferences of your potential buyers. Do they use their cellphones more than their computers? What kind of smartphone do they use? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.

Don’t start a new mobile marketing campaign until you have had a chance to judge the success of your first one. Once you see some success, you need a measuring stick for your campaign’s longevity as opposed to just looking at sales numbers. Base the creation of your new campaign on the success formula of your old one.

TIP! Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service.

You should test your website or ads through different browsers for mobile device usage. Different mobile devices come equipped with different browsers, and have varying screen sizes and resolutions. As a result, your website, content, and ads might look fine under one platform but not under another. At least check how your content looks on the most popular devices.

Receive Exclusive

You can advertise a mobile marketing campaign as a good way for consumers to receive exclusive deals and offers. Mention it in other ads, on your website and on social networks. Prove that you can help people, and they will be eager to sign up. You should advertise your campaign as a quick and easy way to receive exclusive offers.

TIP! Present part of your campaign as a quizzes or as trivia games. This strategy makes your mobile marketing efforts more fun for your customers.

If you truly want your mobile marketing plan to succeed, keep your messages limited in number, and make sure each one extends an offer of significant value to the customer. This ensures that customers will be eager to see your offers rather than regarding them as a nuisance.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.

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El Debut De Solavei …

El debut de Solavei de una tarifa fija de $49 por un plan de teléfono móvil ilimitado, atiende los problemas que tienen los consumidores en conseguir servicios telefónicos económicos, según como resalta una reciente encuesta[1] conducida por la firma de investigación de mercado Toluna. Muestra que la mayoría de los consumidores (63 por ciento) tienen inquietudes sobre su servicio de teléfono móvil, que conlleva precios altos, cargos escondidos, cambios en los planes y cargos por exceder datos limitados.
En respuesta a la demanda por una simple y económica solución de teléfono móvil, Solavei creó un comprensivo operador virtual de red móvil (MVNO) para ofrecer un plan de servicio ilimitado a sus miembros por solo $49 al mes. Los consumidores, tienen la flexibilidad de usar cualquier teléfono compatible móvil GSM desbloqueado, o comprar un nuevo HTC One S, HTC Wildfire, o ZTE Origin de Solavei. Adicionalmente, los consumidores ahora pueden obtener ingresos cuando comparten el servicio de teléfono móvil con sus amigos y familiares a través de la comunidad de comercio social de Solavei, la cual esta integrada en las principales redes sociales.
“Los consumidores de hoy están interesados en mantenerse conectados y dependen de sus teléfonos móviles para esto, pero luchan con los altos costos de servicios móviles que actualmente se ofrecen en el mercado,” dijo el director ejecutivo y fundador de Solavei, Ryan Wuerch. “Solavei desarrolló una plataforma comprensiva de comercio social con herramientas y recursos para hacer uso del poder de las relaciones, usando redes sociales existentes para hacer los servicios móviles más económicos y hasta lucrativos para nuestros miembros”.
Solavei motiva a los consumidores a ganar ingresos recurrentes cada mes por hacer algo que muchos ya hacen, sugerir productos o servicios favoritos a sus amigos y familiares. De hecho, casi todos los consumidores (93 por ciento) han referido algún producto o servicio. Los consumidores tienen la oportunidad de crear ganancias monetarias al compartir su experiencia de servicio móvil con otros a través de la plataforma de red social integrada de Solavei.

Como funciona Solavei

Los consumidores pueden revisar la cobertura en su área, explorar opciones de teléfono y suscribirse a los servicios en A través de la plataforma de comercio social y la aplicación móvil, los miembros pueden compartir la experiencia del Solavei Mobile Service (servicio móvil de Solavei) con otros y así generar ganancias. En su forma más simple, los miembros pueden ganar $20 al mes por cada tres miembros del servicio móvil (llamado un “Trio”), que ellos o alguien conectado directamente a ellos suscriban en el servicio móvil. Cuando miembros inscriben a tres Tríos, las ganancias generadas son más grandes que el costo de su plan mensual de $49, esencialmente haciendo que su servicio móvil sea gratis y lucrativo. Los miembros pueden continuar incrementando ingresos recurrentes cada mes al usar sus redes sociales para suscribir a más personas en los servicios móviles de Solavei, y así convirtiendo a sus teléfonos móviles en dinero.
Solavei encaja con las necesidades de los consumidores
Wuerch fundó Solavei en reconocimiento de dos cambios significativos en el comportamiento del consumidor: redes sociales y el deseo de encontrar nuevos métodos de ganar ingresos. En referencia al estilo de vida del consumidor, Solavei comprende a los consumidores entendiendo la difícil situación económica. Esto se comprueba en los resultados de la encuesta Solavei/Toluna:
— Necesidad de Teléfonos Móvil el acceso a la telefonía inalámbrica es tan importante para las personas que, en los Estados Unidos, solo 4 por ciento de los consumidores encuestados expresaron que cancelarían su servicio telefónico cuando las finanzas estén difíciles, seguido de la gasolina, los ahorros y cable de televisión.
— Buscando Estabilidad Financiera Muchos consumidores están dispuestos a reinvertir cualquier cantidad de dinero ahorrado o ganado por medio del servicio de teléfono móvil de regreso en sus finanzas ubicando a más de un tercio (37 por ciento) de dinero en otros gastos, 28 por ciento para ahorros y 13 por ciento para pagar deudas.
— Consumidores Quieren Inscribir El plan de compensación de Solavei, tiene sentido para los encuestados, de manera que una mayoría (80 por ciento) dijo que “si” o “tal vez” compartirían un nuevo servicio de teléfono móvil con amigos y miembros de familia, si con eso obtuvieran servicios de teléfono móvil gratis o ganancias de ingresos adicionales.

Acerca de Solavei

Solavei es una red social y una plataforma comercial que permite a los miembros a conectarse, compartir y capitalizar en el poder de las redes sociales. La misión de Solavei es de hacer el comercio más accesible motivando a los individuos a incrementar sus ingresos en los productos y servicios que ellos disfrutan y usan todos los días.
El producto inicial que Solavei ofrece es económico, no requiere contrato, y consiste en servicio ilimitado de voz, texto y datos en todo Puerto Rico y los Estados Unidos, y cuenta con más de 30,000 miembros. Opera como un MVNO a través de una asociación estratégica con T-Mobile USA. Solavei es dirigida por ex miembros ejecutivos y concejales de telecomunicaciones Fortune 100. Para más información, visite Para las últimas noticias y actualizaciones, busque Solavei en las redes sociales de y
[1] Toluna, Inc. condujo este estudio en nombre de Solavei del 29 al 31 de agosto del 2012 por medio de su servicio en línea omnibus, obteniendo una muestra a nivel nacional de 2,174 participantes de 18 años en delante. Datos fueron calculados utilizando puntajes representativos de la población adulta total de Estados Unidos en base de región, edad entre género, educación, ingresos, raza étnica, y uso del Internet. Datos por las preguntas relacionadas con uso del Internet o comportamientos fueron calculados específicamente en respecto a la población en línea. No se pueden calcular estimados teóricos de errores en las muestras, una metodología completa esta disponible.
FUENTE Solavei
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